Leading the client with the unexpected. Leading the client with the unexpected.

Leading the client with the unexpected. Leading the client with the unexpected.

Leading the client with the unexpected. Leading the client with the unexpected.

Leading the client with the unexpected. Leading the client with the unexpected.

Continuous improvement

The IT world doesn't wait for you. If you fail to improve daily, you fall back. Your strategic selling skills, your social media profile, your knowledge about category design, your mindset, and the use of sales engineering software are crucial to your ongoing success.

Thought leadership

Engage your clients by offering insights and by leading with a problem. Craft your niche and evangelize your company's category. Become visible on social media so that prospects know you even before you join the first discovery session.

No competition

Creativity, boldness, and the unexpected are far better client experiences than a filled Request for Proposal document or lengthy custom demo. If you understand your company's positioning, your client's business, your product's vision, and your mind – you won't face competition.

The role of the Sales Engineer is changing — technology disrupts it — the very thing you sell.

The end of chores! What will you do once tools replace your need to demo, answer RfPs, fill fake systems with data, track your time, or set up infrastructure? Also, how do you react to the increasing professionality of your peers that consistently educate themselves in one of the emerging sales engineering communities? Are you prepared?

Advantages
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Takes you on a transformative
hero’s journey

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Unconventional, creative
and culture-changing

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All trainers are
sales engineers

Trainings / programs
Group training Individual coaching Advanced Beginner
The hero’s journey of the Sales Engineer

The definitive transformative training for every sales engineer. Take the course if you want to move into the realm of sales engineering or if you want to re-establish your veteran sales engineer...

Group training Individual coaching Advanced Beginner Expert
The Social Sales Engineer

The definitive transformative training for every sales engineer. Take the course if you want to move into the realm of sales engineering or if you want to re-establish your veteran sales engineer...

Group training Individual coaching Advanced Beginner
The hero’s journey of the Sales Engineer

The definitive transformative training for every sales engineer. Take the course if you want to move into the realm of sales engineering or if you want to re-establish your veteran sales engineer...

Books for Sales Engineers
Books for Sales Engineers
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The Social Sales Engineer

As a sales engineer these days, are you afraid of software making parts of your job obsolete? Software is eating the sales engineering realm and transforming the role, until the very technology you sell will take over most of your tasks. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this book's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand. Let this book be your guide to differentiating yourself and staying relevant by building your professional brand.

Buy on Amazon View all books
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The Subtle Art of Sales Engineering

To be successful, Sales Engineers depend on their ability to represent complex relationships of B2B enterprise solutions. But a client won’t remember what was technically correct. Prospects crave something unique, and they hope for it every time a new sales team shows up for a meeting. If you are a Sales Engineer and you want to set yourself apart from mediocrity, this booklet is the right choice.

Buy on Amazon View all books
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Student Workbook – The Hero's Journey of the Sales Engineer

It proved to be a myth that B2B sales engineering training must be boring or about demos. Role-play elements, character development, personality analysis engage students (aka hero's) like in no other B2B course before. This workbook is for all students of the SalesHero course "The Hero's Journey of the Sales Engineer." But it is not limited to that as the hero can take the character sheet to another training and develop it further. All the hero needs is a pencil, a rubber, and a d20 (a die with 20 sides). And of course, a training slot booked on "The hero's journey of the Sales Engineer."

Buy on Amazon View all books
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What our clients say

"Dieser Kurs ist 100% empfehlenswert"

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Benedikt Lell

VP Solutions Consulting & Technical Sales

"Take “The hero’s journey of the Sales Engineer” to your team!"

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Oliver Kunzmann

Sales Engineer Manager (Global)

"The hero's journey for your technical consultants."

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Cornelia Thieme

Manager Presales DACH

The Social Sales Engineer channel on YouTube

Customers

Sales engineering teams at the following companies enjoyed this course:

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And what happens on LinkedIn?