Strategy of the Three Diamonds
The social media kickstarter for B2B sales engineers
Book a discussion
The social media kickstarter for B2B sales engineers
Book a discussionEverybody knows what a social media post is until they open their notepad to write one.
Everybody knows what a social media post is until they open their notepad to write one.
Everybody knows what a social media post is until they open their notepad to write one.
Everybody knows what a social media post is until they open their notepad to write one.
Let’s speak about the challenges and opportunities you face leading your team of sales engineers. We’re happy to join a team meeting of yours for no cost, motivating the team on various topics like the future role of sales engineers or a “no competition mindset.”
Book a discussion now
Duration: 8 weeks
Group training: 2 hrs/week
Individual coaching: 30 min/week
Style: 50% content / 50% exercises (1 hour will be used to work on the diamonds)
Participants: 6-10 individuals
Trainer language: English or German
Content language: English
Price: 3000€/participant (VAT excluded)
Includes:
The Strategy of Three Diamonds combines individual coaching and group sessions. It's a VILT (Virtual Instructor-Led Training), so it's live training delivered online.
Sales engineers (SEs) have a lot to do already. So why should they spend time and publish content on social media?
SEs crystalize their thoughts when writing on a topic regularly. You often find flaws in your logic in writing, and you deepen and sharpen your PoV. Additionally, you learn most when you teach.
Sales engineers (SEs) have a lot to do already. So why should they spend time and publish content on social media?
Prospects perceive SEs as trusted advisors because their earned credibility goes up. Every original, meaningful, or provocative domain insight will increase your status in the client's eyes.
Sales engineers (SEs) have a lot to do already. So why should they spend time and publish content on social media?
It's healthy: You should create content for every minute you consume social media. Additionally, you stop ranting–everybody knows what a post is until they open a notepad to write one.
Sales engineers (SEs) have a lot to do already. So why should they spend time and publish content on social media?
A prospect that visited a SE's profile before a discovery call will have the feeling of knowing you. Especially if you are introverted, that will make a massive difference in your upcoming calls. Pro tip: have AEs direct prospects to your profile before every call.
Sales engineers (SEs) have a lot to do already. So why should they spend time and publish content on social media?
What's the alternative task for an SE? Learning demo scripts, filling RFPs, or even coding custom demos. Publishing insightful content helps your company gain visibility and trust–and you build a content library. Every post becomes an asset that will work for you while you sleep.
Sales engineers (SEs) have a lot to do already. So why should they spend time and publish content on social media?
The SE's posts on the profile act like hooks: prospect will request a connection. Now, each of your posts lands on their feed, reminding them of you and your solution. The alternative to that is phoning or calling a prospect to remind them. What's cooler?
Sales engineers (SEs) have a lot to do already. So why should they spend time and publish content on social media?
Ad-hoc document sharing and direct chat feedback can increase deal cycles and clarity.
Sales engineers (SEs) have a lot to do already. So why should they spend time and publish content on social media?
Being informed about prospects' posts can increase timing and deal cycles.
Sales engineers (SEs) have a lot to do already. So why should they spend time and publish content on social media?
Building internal reputation and relationships. Especially in larger organizations.
Sales engineers (SEs) have a lot to do already. So why should they spend time and publish content on social media?
Business Impact for the employer. The chances of inbound leads increase. The clarity and credibility of sales calls go up.
Patrick is a sales engineer by heart, advocating a modern culture to technical selling: proactive instead of reactive, focusing on creative methodologies, and being themselves instead of a competitor-led.
Patrick successfully worked for the category-defining company MuleSoft from 2014 to 2018, continuously adding new ways of performing technical sales strategically. He found his niche in the team by leading the clients with the unexpected.
Patrick also trained the worldwide MuleSoft sales engineering team internally on methodologies he invented in the field.
Today, Patrick is the founder and lead trainer at Sales Hero GmbH; a company solely focused on making sales engineers successful in a highly competitive environment.
Patrick is of class 1981. He lives in Bavaria with his wife and two daughters.
Sales engineering teams at the following companies enjoyed this course:
Let’s speak about the challenges and opportunities you face leading your team of sales engineers. We’re happy to join a team meeting of yours for no cost, motivating the team on various topics like the future role of sales engineers or a “no competition mindset.”
Book a discussion now