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Leading the client with the unexpected. Leading the client with the unexpected.

Continuous improvement

The IT world doesn't wait for you. If you fail to improve daily, you fall back. Your strategic selling skills, your social media profile, your knowledge about category design, your mindset, and the use of sales engineering software are crucial to your ongoing success.

Thought leadership

Engage your clients by offering insights and by leading with a problem. Craft your niche and evangelize your company's category. Become visible on social media so that prospects know you even before you join the first discovery session.

No competition

Creativity, boldness, and the unexpected are far better client experiences than a filled Request for Proposal document or lengthy custom demo. If you understand your company's positioning, your client's business, your product's vision, and your mind – you won't face competition.

The role of the Sales Engineer is changing — technology disrupts it — the very thing you sell.

The end of chores! What will you do once tools replace your need to demo, answer RfPs, fill fake systems with data, track your time, or set up infrastructure? Also, how do you react to the increasing professionality of your peers that consistently educate themselves in one of the emerging sales engineering communities? Are you prepared?

Advantages

Takes you on a transformative
hero’s journey

Unconventional, creative
and culture-changing

All trainers are
sales engineers

Trainings / programs

Group training Individual coaching Advanced Beginner

The hero’s journey of the Sales Engineer

The definitive transformative training for every sales engineer. Take the course if you want to move into the realm of sales engineering or if you want to re-establish your veteran sales engineer...

Group training Individual coaching Advanced Beginner

Strategy of the Three Diamonds

The definitive transformative training for every sales engineer. Take the course if you want to move into the realm of sales engineering or if you want to re-establish your veteran sales engineer...

Group training Individual coaching Advanced Beginner Expert

The Social Sales Engineer

The definitive transformative training for every sales engineer. Take the course if you want to move into the realm of sales engineering or if you want to re-establish your veteran sales engineer...

The Sales Engineer's ChatGPT Companion: Navigate the AI storm, win clients and outperform the competition.

The Sales Engineer's ChatGPT Companion

Enjoy 21 Sales Engineering specific use cases in seven categories. Designed for Sales Engineers from Sales Engineers! Use ChatGPT to your advangage.

Download Your ChatGPT Companion

Books for Sales Engineers

The Social Sales Engineer

As a sales engineer these days, are you afraid of software making parts of your job obsolete? Software is eating the sales engineering realm and transforming the role, until the very technology you sell will take over most of your tasks. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this book's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand. Let this book be your guide to differentiating yourself and staying relevant by building your professional brand.

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