When clients know you – before you know them!

When clients know you – before you know them!

When clients know you – before you know them!

When clients know you – before you know them!

WHO IT IS FOR

This course is designed for sales engineers (beginners & advanced) and their teams that want to...
  • stand out against other sales engineers in the industry
  • get a push to start their online journey
  • learn how to generate enough ideas for publications to fill a year
  • learn how to publish ideas regularly and without stress
  • learn how to impress clients in online meetings
  • grow their sales engineering culture and self-image
  • understand how to use the Unexpected to their advantage
  • to experience this famous and unique sales engineering course

WHO IS IT NOT FOR

Sales engineers who ...
  • think social media is all about manipulation 
  • believe social media is bragging and scam without any value
  • have seen it all and know it all–the course isn’t designed for rocks but people with a sponge-like mindset
  • believe that technology alone will make their customers successful
Participant Voices
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Succeeding on Social Media as a Solutions Engineer

This course helped me win sales opportunities by expressing myself as a Solutions Engineer on social media!

Chris Diaz

Solutions Engineer

LaunchDarkly

Thinking out of the box

Instead of training out of the box

The Social Sales Engineer is a blend of coaching and training, perfectly fit for SEs who want to level up their game. If you are looking to make a difference in the market and to be perceived as a trusted advisor, this entertaining and hands-on course is for you. This unique mix of coaching and training motivates "the social sales engineer" to start their journey. Over the course of four weeks, they will be setting up all tools needed to run an automated publishing cycle. The sales engineer learns the basic tools to generate ideas regularly and the techniques to turn ideas into posts. Additionally, they will acquire frameworks for contact requests & collaborations.

Module I

Principles

Duration: 2 hours

Style: 40% content / 60% hands-on / Requires pre-work (~1 hr)

Content:

  • Pre-work review
  • Group posting
  • How to win followers
  • Profile hacks
  • Unique exercises
  • Reviewing post results

Module II

Automation

Duration: 2 hours

Style: 40% content / 60% hands-on / Requires pre-work (~1 hr)

Content:

  • Pre-work review
  • Group posting
  • What LinkedIn likes
  • Brand positioning
  • Unique exercises
  • Reviewing post results

Module III

Positioning

Duration: 2 hours

Style: 40% content / 60% hands-on / Requires pre-work (~1 hr)

Content:

  • Pre-work review
  • Group posting
  • A tiny nudge
  • Helpful tools
  • How to write expert texts
  • Automation
  • Reviewing post results

Module IV

Value

Duration: 2 hours

Style: 40% content / 60% hands-on / Requires pre-work (~1 hr)

Content:

  • Pre-work review
  • Group posting
  • Content strategy
  • Post doctor
  • How to connect with strangers
  • Reviewing post results

Course overview box

Duration: 4 x 2 hrs
Coaching: Included 3 x 30 minutes (upgrade available)
Style: 40% content / 60% exercises
Participants: 6-8 individuals
Trainer language: English or German
Content language: English
Specialty: A challenging, hands-on training delivering visible results.
Price: 1999€ (excluding taxes)
Includes:

  • Over 200 ideas for posting
  • Daily routine
  • 121 coaching
  • Entertaining group sessions

Pre-reqs: The desire to win on social media (mandatory); The Social Sales Engineer book (recommended, optional) Get the book

Frequently asked questions
  • How can I be sure this is the right course for my team?

    When you feel the desire to be "out there," but you don't know how to start. When your team has incredible but unused industry knowledge. When you want customers to know you before they join the discovery call. Finally, if you're going to allow account executives to share your social media profile before the sales engineering process even starts.

  • How many team members can be trained simultaneously?

    The course accepts a maximum of 8 individuals.

  • Is it true that the team lead can join for no cost?

    This rule only applies to "The Hero’s Journey of the Sales Engineer" and the "Strategic Discovery using Domain-Driven Design" course.

  • What other benefits does the individual get?

    You as a participant receive the following perks: Individual coaching Enough ideas to post a year long A daily routine and automatic publishing A peer group to boost each other’s efforts

  • Is that course for individuals or for teams?

    The course is designed for B2B sales engineering teams. Mixing members of different teams and companies worked very well and the learning experience can be greater.

  • What are the prerequisites for the course?

    You should have the feeling that there’s something you want to share with the world. Maybe you also want to be known by clients as a thought leader in your industry. Or you just want to have fun publishing creative and beneficial information. You might want to read "The Social Sales Engineer."

  • How much does it cost?

    For each participating student, 1999€* will be charged. This should be paid for by your company. Book a discussion with us if you want to speak with a trainer. We will figure out if the course is the right thing for you. For a quote please contact: [email protected] (* doesn't include VAT; US and EU companies outside Germany typically don’t pay VAT, reverse charge)

  • What are the objectives of the social sales engineer course?

    This unique mix of coaching and training motivates "the social sales engineer" to start their journey. Over the course of four weeks, they will be setting up all tools needed to run an automated publishing cycle. The sales engineer learns the basic tools to generate ideas regularly and the techniques to turn ideas into posts. Additionally, they will acquire frameworks for contact requests & collaborations. Getting set up & started. Creating & publishing content regularly. Stressless automation. Attracting followers. Crafting contact messages. Positioning & branding. Collaboration with influencers. Company vs. personal content. Hands-on. Differentiation with video. Peer support.

  • Can I get more coaching?

    The course includes three coaching sessions of 30 minutes each. You can book two additional 30 minutes coachings for 500€*/participant. (* doesn't include VAT; US and EU companies outside Germany typically don’t pay VAT, reverse charge)

  • How does the course schedule look like?

    The course runs for over four weeks. There is a weekly two hours workshop with the whole group. Typically, the workshop will be on Wednesday or Thursday. The coaching should be scheduled with the trainer Monday or Tuesday of that week. To schedule the coaching sessions you will be provided with a Calendly link.

  • How will the training be delivered?

    The training is a high-quality Virtual Instructor-Led Training (VLIT) streamed via Zoom. Each session will be recorded and made available for the participants.

YOUR TRAINER

Patrick Pissang

Patrick is a sales engineer by heart, advocating a modern culture to technical selling: proactive instead of reactive, focusing on creative methodologies, and being themselves instead of a competitor-led.
Patrick successfully worked for the category-defining company MuleSoft from 2014 to 2018, continuously adding new ways of performing technical sales strategically. He found his niche in the team by leading the clients with the unexpected.
Patrick also trained the worldwide MuleSoft sales engineering team internally on methodologies he invented in the field.
Today, Patrick is the founder and lead trainer at Sales Hero GmbH; a company solely focused on making sales engineers successful in a highly competitive environment.
Patrick is of class 1981. He lives in Bavaria with his wife and two daughters.

Get in contact
Customers

Sales engineering teams at the following companies enjoyed this course:

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Books For Social Sales Engineers
Books For Social Sales Engineers
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The Social Sales Engineer

As a sales engineer these days, are you afraid of software making parts of your job obsolete? Software is eating the sales engineering realm and transforming the role, until the very technology you sell will take over most of your tasks. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this book's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand. Let this book be your guide to differentiating yourself and staying relevant by building your professional brand.

Buy on Amazon
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Sales Engineering Exposed

Can overhearing a meeting make you a better sales engineer? It turned my beliefs about the craft upside down. This e-book can do the same for you. In 2014, I was a young sales engineer working at a small, unknown––but soon-to-be-unicorn––start-up and I overheard a meeting between my manager and two colleagues. Suddenly, a heated argument ensued. There was an emotional discussion about a promotion, why one would be awarded the best sales engineer to fly to Cancún and not the other, and what it takes to succeed as a sales engineer in a start-up. Today, you can step into my shoes and witness the conversation that became the basis of a successful career. It’s a story of beating one’s ego, thinking about the greater good, and the core principles of sales engineering as a craft. And it’s based on a true story.

Buy on Amazon
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People & Posts About The Social Sales Engineer