The Social Sales Engineer

Frequently asked questions

• How can I be sure this is the right course for my team?

  When you feel the desire to be "out there," but you don't know how to start. When your team has incredible but unused industry knowledge. When you want customers to know you before they join the discovery call. Finally, if you're going to allow account executives to share your social media profile before the sales engineering process even starts.

• How many team members can be trained simultaneously?

  The course accepts a maximum of 8 individuals.

• Is it true that the team lead can join for no cost?

  This rule only applies to "The Hero’s Journey of the Sales Engineer" and the "Strategic Discovery using Domain-Driven Design" course.

• What other benefits does the individual get?

  You as a participant receive the following perks: Individual coaching Enough ideas to post a year long A daily routine and automatic publishing A peer group to boost each other’s efforts

• Is that course for individuals or for teams?

  The course is designed for B2B sales engineering teams. Mixing members of different teams and companies worked very well and the learning experience can be greater.

• What are the prerequisites for the course?

  You should have the feeling that there’s something you want to share with the world. Maybe you also want to be known by clients as a thought leader in your industry. Or you just want to have fun publishing creative and beneficial information. You might want to read "The Social Sales Engineer."

• How much does it cost?

  For each participating student, 1999€* will be charged. This should be paid for by your company. Book a discussion with us if you want to speak with a trainer. We will figure out if the course is the right thing for you. For a quote please contact: [email protected] (* doesn't include VAT; US and EU companies outside Germany typically don’t pay VAT, reverse charge)

• What are the objectives of the social sales engineer course?

  This unique mix of coaching and training motivates "the social sales engineer" to start their journey. Over the course of four weeks, they will be setting up all tools needed to run an automated publishing cycle. The sales engineer learns the basic tools to generate ideas regularly and the techniques to turn ideas into posts. Additionally, they will acquire frameworks for contact requests & collaborations. Getting set up & started. Creating & publishing content regularly. Stressless automation. Attracting followers. Crafting contact messages. Positioning & branding. Collaboration with influencers. Company vs. personal content. Hands-on. Differentiation with video. Peer support.

• Can I get more coaching?

  The course includes three coaching sessions of 30 minutes each. You can book two additional 30 minutes coachings for 500€*/participant. (* doesn't include VAT; US and EU companies outside Germany typically don’t pay VAT, reverse charge)

• How does the course schedule look like?

  The course runs for over four weeks. There is a weekly two hours workshop with the whole group. Typically, the workshop will be on Wednesday or Thursday. The coaching should be scheduled with the trainer Monday or Tuesday of that week. To schedule the coaching sessions you will be provided with a Calendly link.

• How will the training be delivered?

  The training is a high-quality Virtual Instructor-Led Training (VLIT) streamed via Zoom. Each session will be recorded and made available for the participants.