no competition | mindset | differentiation | social media | thought leadership |
no competition | mindset | differentiation | social media | thought leadership |
no competition | mindset | differentiation | social media | thought leadership |
no competition | mindset | differentiation | social media | thought leadership |
Sales Engineers face massive competition as their role gets more and more attention. All over the world sales engineers professionalize in communities. They are hand wringing needed by a growing number of technology start-ups.
To successfully compete in this role, sales engineers need to continue growing and embrace the following concepts not to miss the #SEvolution.
This “no competition” coaching is designed for sales engineers on all experience levels. The course meets the student where they are and leads them to new heights over twelve intense and inspiring weeks.
The coaching is designed for an individual contributor to uplevel their game from a reactive, battle card junkee to a thought leading, social sales engineer. The coaching is split into three parts: Mindset, Differentiation and Social Media.

Sales Engineers who prefer manipulation techniques and short-term oriented tactics over integrity, excellence and values
Sales Engineers who have seen it all and know it all–the course is designed for people with a sponge like mindset and not rocks
Teams who follow the “We have always done it that way” attitude
Sales Engineers who believe that technology alone will make their customers successful



Let’s speak about the challenges and opportunities you face leading your team of sales engineers. We’re happy to join a team meeting of yours for no cost, motivating the team on various topics like the future role of sales engineers or a “no competition mindset.”
Book a discussion now
The hero’s journey course is the perfect incentive for your team. Maybe they achieved a sales goal or you want to gift them something special. If your team’s sales engineering self-image is flawed or it’s difficult for them to shape the deal cycle or to work with their AEs, please contact us.

How many team members can be trained simultaneously?
The training accepts a maximum of 10 individuals. In addition to the team’s lead/manager.
How many team members can be trained simultaneously?
The training accepts a maximum of 10 individuals. In addition to the team’s lead/manager.
Patrick is a sales engineer by heart, advocating a modern culture to technical selling: proactive instead of reactive, focusing on creative methodologies, and being themselves instead of a competitor-led.
Patrick successfully worked for the category-defining company MuleSoft from 2014 to 2018, continuously adding new ways of performing technical sales strategically. He found his niche in the team by leading the clients
with the unexpected.
Patrick also trained the worldwide MuleSoft sales engineering team internally on methodologies he invented in the field.
Today, Patrick is the founder and lead trainer at Sales Hero GmbH; a company solely focused on making sales engineers successful in a highly competitive environment.
Patrick is of class 1981. He lives in Bavaria with his wife and two daughters.

Sales engineering teams at the following companies enjoyed this course:




Let’s speak about the challenges and opportunities you face leading your team of sales engineers. We’re happy to join a team meeting of yours for no cost, motivating the team on various topics like the future role of sales engineers or a “no competition mindset.”
Book a discussion now
