no competition | mindset | differentiation | social media | thought leadership |

no competition | mindset | differentiation | social media | thought leadership |

no competition | mindset | differentiation | social media | thought leadership |

no competition | mindset | differentiation | social media | thought leadership |

The #SEvolution

Sales Engineers face massive competition as their role gets more and more attention. All over the world sales engineers professionalize in communities. They are hand wringing needed by a growing number of technology start-ups.

To successfully compete in this role, sales engineers need to continue growing and embrace the following concepts not to miss the #SEvolution.

  • The heart of a salesperson and the soul of a technician
    The mindset of a problem evangelist including reframing skills
  • Self-confidence and boldness
  • Category-Design knowledge
  • A Social Media presence
  • Thriving towards thought leadership
  • Demonstrating their solution’s value through innovative ways of performing discovery, demo, and proof of concept
  • Leading the client with the unexpected
  • By intend there is no product knowledge listed; this gets trained disproportionately already

You will develop the following skills:

  • Sales resilience
  • Sales engineering principles
  • How to develop a vision for your client
  • Desk researching opportunities
  • How to differentiate in discovery calls
  • Position yourself as the best version of yourself
  • Understanding why there is no competition
  • Running demos, pocs, or workshops in a unforgettable way
  • Building your social media presence
  • Creative writing tips and tricks for great posts
  • Habits and automations for a stress-free and continuous postings

Who it is for

This “no competition” coaching is designed for sales engineers on all experience levels. The course meets the student where they are and leads them to new heights over twelve intense and inspiring weeks.
The coaching is designed for an individual contributor to uplevel their game from a reactive, battle card junkee to a thought leading, social sales engineer. The coaching is split into three parts: Mindset, Differentiation and Social Media.

Who is it not for

Sales Engineers who prefer manipulation techniques and short-term oriented tactics over integrity, excellence and values
Sales Engineers who have seen it all and know it all–the course is designed for people with a sponge like mindset and not rocks
Teams who follow the “We have always done it that way” attitude
Sales Engineers who believe that technology alone will make their customers successful

Course overview box

TBD

Instead of training out of the box

The hero’s journey course is the perfect incentive for your team. Maybe they achieved a sales goal or you want to gift them something special. If your team’s sales engineering self-image is flawed or it’s difficult for them to shape the deal cycle or to work with their AEs, please contact us.

Module I

Principles

Duration: 4 hours
Content:
Your why
Principles
Positioning yourself
Positioning product
Unique exercises

Module II

Preparation

Duration: 4 hours
Content:
Desk research
Discovery
Communication
Unique exercises

Module III

QUALIFICATION

Duration: 4 hours
Content:
Deal qualification
Objection handling
Unique exercises

What our clients say
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Dieser Kurs ist 100% empfehlenswert

“Patrick Pissangs »Heldenreise des Pre-Sales Consultants« hat unser Team mit neuen Ideen und Inspirationen zurückgelassen. Traditionell wird PreSales auf unzählige Demos und das Ausfüllen von RFP-Questionnaires reduziert. Aussergewöhnlich erfolgreiche PreSales Consultants verfolgen jedoch andere Strategien und haben Zugriff auf ein umfangreiches Repertoire and Skills und Methodiken. Wer diese kennenlernen möchte, für den ist dieser Kurs zu 100% empfehlenswert.”

Benedikt Lell

VP Solutions Consulting & Technical Sales

UKG (Ultimate Kronos Group)

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Take “The hero’s journey of the Sales Engineer” to your team!

In April 2020 my team of Avast Business Sales Engineers and I went on “The hero’s journey of the Sales Engineer” with Patrick Pissangs training.
Patrick delivered the training divided in four clearly cut modules containing innovative content and focusing exclusively on Sales Engineers. He adjusted content based on the feedback from course to course, in order to make the training more relevant to our unique circumstances.
Patricks ideas and experience are motivating and helped my team to explore new ways to perform in their job. He also delivered the training fluently twice for the US/UK-based and the Germany-based team.
I only can recommend Patrick and “The hero’s journey” course to every B2B Sales Engineering team that is looking for new ways to stand out against the competition or needs a motivational boost for the team.

Oliver Kunzmann

Sales Engineer Manager (Global)

Avast Business

Reviews from LinkedIn
Frequently asked questions
  • How many team members can be trained simultaneously?

    The training accepts a maximum of 10 individuals. In addition to the team’s lead/manager.

  • How many team members can be trained simultaneously?

    The training accepts a maximum of 10 individuals. In addition to the team’s lead/manager.

Your trainer

Patrick Pissang

Patrick is a sales engineer by heart, advocating a modern culture to technical selling: proactive instead of reactive, focusing on creative methodologies, and being themselves instead of a competitor-led.
Patrick successfully worked for the category-defining company MuleSoft from 2014 to 2018, continuously adding new ways of performing technical sales strategically. He found his niche in the team by leading the clients 
with the unexpected.
Patrick also trained the worldwide MuleSoft sales engineering team internally on methodologies he invented in the field.
Today, Patrick is the founder and lead trainer at Sales Hero GmbH; a company solely focused on making sales engineers successful in a highly competitive environment.
Patrick is of class 1981. He lives in Bavaria with his wife and two daughters.

Get in contact
Customers

Sales engineering teams at the following companies enjoyed this course:

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